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Course Information

Marketing Research (MK 335)

Term: 2024-2025 Spring

Faculty

Kathleen A. Skledar
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/13/2025 - 5/2/2025) Location: MAIN

Description

This course is designed to give students both a theoretical
and a practical foundation in marketing research. The focus of
the course is the research design process: objectives, design,
methods, analyzing results, reporting and budget. Students
design a major research study for a product or a company.