Schedule
Tue-Thu, 12:30 PM - 1:45 PM (1/13/2025 - 4/25/2025) Location: MAIN GF C10
Tue, 11:00 AM - 1:00 PM (4/29/2025 - 4/29/2025) Location: FINAL
Description
This course is designed to give students both a theoretical
and a practical foundation in marketing research. The focus of
the course is the research design process: objectives, design,
methods, analyzing results, reporting and budget. Students
design a major research study for a product or a company.