Schedule
Tue-Thu, 11:00 AM - 12:15 PM (1/15/2024 - 4/26/2024) Location: MAIN GF B22
Tue, 11:00 AM - 1:00 PM (4/30/2024 - 4/30/2024) Location: FINAL
Description
A study of basic marketing and media concepts as they specifically relate to sports programs and organizations. Topics include promotions and public relations, sports consumer behavior, market analysis, marketing information management, marketing plans, sports journalism, broadcast communications and sponsorship.