Schedule
Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/26/2024 - 12/6/2024) Location: MAIN GF C12
Fri, 11:00 AM - 1:00 PM (12/13/2024 - 12/13/2024) Location: FINAL
Description
An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.