Schedule
Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/17/2020 - 11/17/2020) Location: MAIN GF B11
Tue, 11:00 AM - 1:00 PM (11/24/2020 - 11/24/2020) Location: FINAL
Description
An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.