Schedule
Tue-Thu, 9:30 AM - 10:45 AM (8/21/2017 - 12/1/2017) Location: MAIN HC 315
Thu, 8:00 AM - 10:00 AM (12/7/2017 - 12/7/2017) Location: FINAL
Description
An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.