Schedule
Tue-Thu, 9:30 AM - 10:45 AM (1/19/2021 - 4/23/2021) Location: MAIN GF A2
Thu, 8:00 AM - 10:00 AM (4/29/2021 - 4/29/2021) Location: FINAL
Description
This course is designed to give students both a theoretical
and a practical foundation in marketing research. The focus of
the course is the research design process: objectives, design,
methods, analyzing results, reporting and budget. Students
design a major research study for a product or a company.