Schedule
Mon-Wed-Fri, 1:00 PM - 1:50 PM (1/8/2018 - 4/22/2018) Location: MAIN HC 315
Fri, 11:00 AM - 1:00 PM (4/27/2018 - 4/27/2018) Location: FINAL
Description
This course is designed to give students both a theoretical
and a practical foundation in marketing research. The focus of
the course is the research design process: objectives, design,
methods, analyzing results, reporting and budget. Students
design a major research study for a product or a company.