Consumer Behavior (MK 334)

Term: 2025-2026 Spring

Faculty

School of BusinessShow MyInfo popup for School of Business

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Kathleen A. SkledarShow MyInfo popup for Kathleen A. Skledar

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Office ACAS Academic SupportShow MyInfo popup for Office ACAS Academic Support

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (1/12/2026 - 5/1/2026) Location: MAIN GF A2
Mon, 2:00 PM - 3:30 PM (5/4/2026 - 5/4/2026) Location: FINAL

Description

An introduction to the theoretical foundations, models and
research advances in consumer behavior. Both consumer and
organizational buying behavior are covered. Psychological,
sociological, anthropological and economic foundations of
consumer behavior are investigated.