MK 317 A - Marketing Management

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Course Information

Marketing Management (MK 317)

Term: 2026-2027 Spring

Faculty

Office ACAS Academic Support
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Steven Abbott
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School of Business
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Schedule

Tue-Thu, 11:00 AM - 12:30 PM (1/11/2027 - 5/6/2027) Location: MAIN AUST AUD

Description

Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.