Marketing Management (MK 317)
Term: 2026-2027 Fall
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed-Fri, 2:00 PM - 2:55 PM (8/24/2026 - 12/11/2026) Location: MAIN GF A2
Mon, 12:00 PM - 1:30 PM (12/14/2026 - 12/14/2026) Location: FINAL FINAL
Description
Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.