Schedule
Mon-Wed-Fri, 8:00 AM - 8:55 AM (8/24/2026 - 12/11/2026) Location: MAIN AUST AUD
Wed, 12:00 PM - 1:30 PM (12/16/2026 - 12/16/2026) Location: FINAL FINAL
Description
Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.