MK 317 A - Marketing Management

Help

Course Information

Marketing Management (MK 317)

Term: 2026-2027 Fall

Faculty

* School of Business & Professional Studies
* School of Business & Professional StudiesShow MyInfo popup for * School of Business & Professional Studies
Email address is hidden, click here to email
ACAS Academic Support
ACAS Academic SupportShow MyInfo popup for ACAS Academic Support
Email address is hidden, click here to email
Kathleen A. Skledar
Kathleen A. SkledarShow MyInfo popup for Kathleen A. Skledar
Email address is hidden, click here to email
Email all faculty members

Schedule

Mon-Wed-Fri, 12:00 PM - 12:55 PM (8/24/2026 - 12/11/2026) Location: MAIN GF A2

Description

Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.