Schedule
Mon, 6:15 PM - 8:45 PM (1/13/2025 - 4/25/2025) Location: MAIN GF A2
Mon, 6:00 PM - 8:00 PM (4/28/2025 - 4/28/2025) Location: FINAL
Description
Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.