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Course Information

Marketing Management (MK 317)

Term: 2024-2025 Spring

Faculty

Michael D. Zuren
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Schedule

Mon, 6:15 PM - 8:45 PM (1/13/2025 - 5/2/2025) Location: MAIN GF
Tue, 6:00 PM - 8:00 PM (4/29/2025 - 4/29/2025) Location: FINAL

Description

Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.