Marketing Management (MK 317)

Term: 2019-2020 Spring

Faculty

	* Online Program DirectorShow MyInfo popup for * Online Program Director
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	Kathleen A. SkledarShow MyInfo popup for Kathleen A. Skledar
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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/13/2020 - 4/24/2020) Location: MAIN HC 315
Mon, 11:00 AM - 1:00 PM (4/27/2020 - 4/27/2020) Location: FINAL

Description

Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.