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Course Information

Social and Digital Media Marketing (MK 301)

Term: 2022-2023 Spring

Faculty

Carolyn Skledar
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (1/9/2023 - 4/21/2023) Location: MAIN GF B14
Thu, 8:00 AM - 10:00 AM (4/27/2023 - 4/27/2023) Location: FINAL

Description

This course provides and overview of the topics of social and digital media marketing. This course covers the types of media available, appropriate uses of these media, and how to utilize them as part of marketing strategy, legal issues, and measures of effectiveness.