Marketing Principles (MK 203)

Term: 2026-2027 Fall

Faculty

Michael D. ZurenShow MyInfo popup for Michael D. Zuren

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School of BusinessShow MyInfo popup for School of Business

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Office ACAS Academic SupportShow MyInfo popup for Office ACAS Academic Support

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Schedule

Mon-Wed-Fri, 8:00 AM - 8:55 AM (8/24/2026 - 12/11/2026) Location: MAIN GF B11
Wed, 12:00 PM - 1:30 PM (12/16/2026 - 12/16/2026) Location: FINAL FINAL

Description

Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix