Marketing Principles (MK 203)

Term: 2025-2026 Spring

Faculty

ACAS Academic SupportShow MyInfo popup for ACAS Academic Support

Email address is hidden, click here to email

* School of Business & Professional StudiesShow MyInfo popup for * School of Business & Professional Studies

Email address is hidden, click here to email

Kathleen A. SkledarShow MyInfo popup for Kathleen A. Skledar

Email address is hidden, click here to email

Schedule

Tue-Thu, 11:00 AM - 12:15 PM (1/12/2026 - 5/1/2026) Location: MAIN GF C10
Tue, 8:00 AM - 9:30 AM (5/5/2026 - 5/5/2026) Location: FINAL

Description

Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix