Marketing Principles (MK 203)

Term: 2025-2026 Fall

Faculty

Kathleen A. SkledarShow MyInfo popup for Kathleen A. Skledar

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School of BusinessShow MyInfo popup for School of Business

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Office ACAS Academic SupportShow MyInfo popup for Office ACAS Academic Support

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Schedule

Mon-Wed-Fri, 8:00 AM - 8:50 AM (8/25/2025 - 12/9/2025) Location: MAIN GF B14
Thu, 10:00 AM - 11:30 AM (12/11/2025 - 12/11/2025) Location: FINAL

Description

Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix