Schedule
Tue-Thu, 2:00 PM - 3:15 PM (8/20/2018 - 11/30/2018) Location: MAIN HC 315
Tue, 2:00 PM - 4:00 PM (12/4/2018 - 12/4/2018) Location: FINAL
Description
Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix