Marketing Strategies (MBA 544)

Term: 2017-2018 Spring

Faculty

Mary K. McManamonShow MyInfo popup for Mary K. McManamon

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Schedule

Wed, 10:30 AM - 1:00 PM (1/8/2018 - 4/22/2018) Location: MAIN HC 315
Wed, 11:00 AM - 1:00 PM (4/25/2018 - 4/25/2018) Location: FINAL

Description

Core Course
Focuses on applying marketing tools and concepts
to organizations. The marketing operation must
decide long-term and short-term marketing
strategies of the organization. Case studies are
used for identification of marketing strategies and
proposals for future strategies.