Description
Studies the operation of the American market
system, discussing its imperfections as well as
its successes. Analysis of market structure which
applies to different types of products and services is
supported by a study of cost practices, production
modes and demand differences which exist within
each industry. Adjustments to the market, such as
franchising, pricing methods and capital budgeting
are studied as methods of adjustment to various
market needs. The course proceeds from theory to
real world practice.