GD 320 A - Brand Identity

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Course Information

Brand Identity and Advertising (GD 320)

Term: 2025-2026 Fall

Faculty

Office ACAS Academic Support
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Office CORE Dean of Academic and Student Engagement
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Meredith Pangrace
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/25/2025 - 12/9/2025) Location: MAIN FA 206
Fri, 8:00 AM - 9:30 AM (12/12/2025 - 12/12/2025) Location: FINAL

Description

Examines how visual systems communicate meaning and influence audiences. Students design brand identity components—including logos, typography, color systems, and guidelines—and apply them across print and digital media. The course integrates advertising strategy, campaign development, audience analysis, and media selection to create cohesive, persuasive communication.

Application examples: Brand Development, Marketing campaigns, Nonprofit fundraising materials, Institutional branding, Business promotion