Brand Identity and Advertising (GD 320)

Term: 2021-2022 Fall

Faculty

Anthony J EzzoShow MyInfo popup for Anthony J Ezzo

Email address is hidden, click here to email

Office Hours

• Fall 2023 
  

  M/W: 1:30p-2:30p
  T/TH: 10:45am-12:30pm
  F: 11am-1pm

• Note: by appointment only

 

 

 

 

Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/23/2021 - 12/3/2021) Location: MAIN LIB MAC
Thu, 8:00 AM - 10:00 AM (12/9/2021 - 12/9/2021) Location: FINAL

Description

Examines how visual systems communicate meaning and influence audiences. Students design brand identity components—including logos, typography, color systems, and guidelines—and apply them across print and digital media. The course integrates advertising strategy, campaign development, audience analysis, and media selection to create cohesive, persuasive communication.

Application examples: Brand Development, Marketing campaigns, Nonprofit fundraising materials, Institutional branding, Business promotion