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Course Information

Communication Campaign Development (MPSC 512)

Term: 2024-2025 Fall

Faculty

* School of Business & Professional Studies
* School of Business & Professional StudiesShow MyInfo popup for * School of Business & Professional Studies
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Barbara Good
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Description

The goal of this course is to explore the principles of effective communication campaigns. Students will learn how to develop and integrate creative campaign materials across multiple media platforms. The course provides hands-on, practical experience creating and presenting a communication campaign plan to a potential client.