Advertising and Public Relations (MK 394)

Term: 2026-2027 Fall

Faculty

Kathleen A. SkledarShow MyInfo popup for Kathleen A. Skledar

Email address is hidden, click here to email

* School of Business & Professional StudiesShow MyInfo popup for * School of Business & Professional Studies

Email address is hidden, click here to email

ACAS Academic SupportShow MyInfo popup for ACAS Academic Support

Email address is hidden, click here to email

Schedule

Tue-Thu, 12:30 PM - 1:45 PM (8/24/2026 - 12/11/2026) Location: MAIN GF B14
Tue, 8:00 AM - 9:30 AM (12/15/2026 - 12/15/2026) Location: FINAL FINAL

Description

An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.