Schedule
Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/25/2025 - 12/9/2025) Location: MAIN GF
Fri, 2:00 PM - 3:30 PM (12/12/2025 - 12/12/2025) Location: FINAL
Description
An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.