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Course Information

Advertising and Public Relations (MK 394)

Term: 2025-2026 Fall

Faculty

* School of Business & Social Sciences
* School of Business & Social SciencesShow MyInfo popup for * School of Business & Social Sciences
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Kathleen A. Skledar
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Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/25/2025 - 12/9/2025) Location: MAIN GF

Description

An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.