Advertising and Public Relations (MK 394)

Term: 2025-2026 Fall

Faculty

* School of Business & Professional StudiesShow MyInfo popup for * School of Business & Professional Studies

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ACAS Academic SupportShow MyInfo popup for ACAS Academic Support

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Kathleen A. SkledarShow MyInfo popup for Kathleen A. Skledar

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Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/25/2025 - 12/9/2025) Location: MAIN GF B14
Fri, 2:00 PM - 3:30 PM (12/12/2025 - 12/12/2025) Location: FINAL

Description

An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.