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Course Information

Advertising and Public Relations (MK 394)

Term: 2023-2024 Fall

Faculty

Kathleen A. Skledar
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Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/21/2023 - 12/1/2023) Location: MAIN GF C12
Fri, 11:00 AM - 1:00 PM (12/8/2023 - 12/8/2023) Location: FINAL

Description

An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.