Schedule
Tue-Thu, 9:30 AM - 10:45 AM (8/20/2018 - 11/30/2018) Location: MAIN HC 315
Thu, 8:00 AM - 10:00 AM (12/6/2018 - 12/6/2018) Location: FINAL
Description
An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.