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Course Information

Advertising and Public Relations (MK 394)

Term: 2018-2019 Fall

Faculty

Mary K. McManamon
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/20/2018 - 11/30/2018) Location: MAIN HC 315
Thu, 8:00 AM - 10:00 AM (12/6/2018 - 12/6/2018) Location: FINAL

Description

An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.