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Course Information

Advertising and Public Relations (MK 394)

Term: 2017-2018 Fall

Faculty

Michelle Lynn Rowley
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/21/2017 - 12/1/2017) Location: MAIN GF B23
Thu, 8:00 AM - 10:00 AM (12/7/2017 - 12/7/2017) Location: FINAL FINAL

Description

An examination of the four elements of the promotion mix: advertising,
sales promotion, personal selling and publicity. Strategy
formulation is emphasized with attention given to the relationship
of promotion to the overall marketing strategy of an organization.