Schedule
Tue-Thu, 12:30 PM - 1:45 PM (1/12/2026 - 5/1/2026) Location: MAIN GF C10
Wed, 10:00 AM - 11:30 AM (5/6/2026 - 5/6/2026) Location: FINAL
Description
This course is designed to give students both a theoretical
and a practical foundation in marketing research. The focus of
the course is the research design process: objectives, design,
methods, analyzing results, reporting and budget. Students
design a major research study for a product or a company.