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Course Information

Marketing Research (MK 335)

Term: 2021-2022 Spring

Faculty

Kathleen A. Skledar
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* Online Program Director
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Description

This course is designed to give students both a theoretical
and a practical foundation in marketing research. The focus of
the course is the research design process: objectives, design,
methods, analyzing results, reporting and budget. Students
design a major research study for a product or a company.