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Course Information

Marketing Research (MK 335)

Term: 2019-2020 Fall

Faculty

Brad J Luhta
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Kathleen A. Skledar
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Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/26/2019 - 12/6/2019) Location: MAIN HC 315
Fri, 11:00 AM - 1:00 PM (12/13/2019 - 12/13/2019) Location: FINAL

Description

This course is designed to give students both a theoretical
and a practical foundation in marketing research. The focus of
the course is the research design process: objectives, design,
methods, analyzing results, reporting and budget. Students
design a major research study for a product or a company.