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Course Information

Consumer Behavior (MK 334)

Term: 2024-2025 Spring

Faculty

Kathleen A. Skledar
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (1/13/2025 - 5/2/2025) Location: MAIN GF

Description

An introduction to the theoretical foundations, models and
research advances in consumer behavior. Both consumer and
organizational buying behavior are covered. Psychological,
sociological, anthropological and economic foundations of
consumer behavior are investigated.