Schedule
Tue-Thu, 9:30 AM - 10:45 AM (1/13/2025 - 4/25/2025) Location: MAIN FA 219
Tue, 8:00 AM - 10:00 AM (4/29/2025 - 4/29/2025) Location: FINAL
Description
An introduction to the theoretical foundations, models and
research advances in consumer behavior. Both consumer and
organizational buying behavior are covered. Psychological,
sociological, anthropological and economic foundations of
consumer behavior are investigated.