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Course Information

Marketing Management (MK 317)

Term: 2025-2026 Fall

Faculty

Kathleen A. Skledar
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* School of Business & Social Sciences
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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/25/2025 - 12/9/2025) Location: MAIN GF B14

Description

Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.