Schedule
Tue-Thu, 12:30 PM - 1:45 PM (1/15/2024 - 4/26/2024) Location: MAIN GF B13
Thu, 11:00 AM - 1:00 PM (5/2/2024 - 5/2/2024) Location: FINAL
Description
Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.