Schedule
Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/8/2018 - 4/22/2018) Location: MAIN HC 314
Mon, 11:00 AM - 1:00 PM (4/23/2018 - 4/23/2018) Location: FINAL
Description
Prerequisite: MK 203, MT 107 or MT 109
An application of basic marketing theories and principles, this
course focuses on the decision-making aspects of marketing
management. Emphasis is on the critical analysis and solution
of marketing problems. Students analyze marketing cases and
develop a marketing plan for a product or organization.