Marketing Principles (MK 203)
Term: 2026-2027 Fall
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed-Fri, 9:00 AM - 9:55 AM (8/24/2026 - 12/11/2026) Location: MAIN GF B14
Thu, 2:00 PM - 3:30 PM (12/17/2026 - 12/17/2026) Location: FINAL FINAL
Description
Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix