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Course Information

Marketing Principles (MK 203)

Term: 2024-2025 Spring

Faculty

Bridget A. Conway
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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (1/13/2025 - 5/2/2025) Location: MAIN GF

Description

Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix