Schedule
Tue-Thu, 9:30 AM - 10:45 AM (1/13/2020 - 4/24/2020) Location: MAIN GF B21
Thu, 8:00 AM - 10:00 AM (4/30/2020 - 4/30/2020) Location: FINAL
Description
Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix