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Course Information

Marketing Principles (MK 203)

Term: 2017-2018 Fall

Faculty

Kathleen A. Skledar
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Schedule

Mon-Wed-Fri, 9:00 AM - 9:50 AM (8/21/2017 - 12/1/2017) Location: MAIN FA 219
Wed, 8:00 AM - 10:00 AM (12/6/2017 - 12/6/2017) Location: FINAL

Description

Prerequisite: Sophomore standing
Introduction to marketing theories, principles and practices.
Emphasis is on the role of marketing in the organization. Major
topics include market segmentation, market targeting, product
positioning and the marketing mix