Marketing Strategies (MBA 544)

Term: 2023-2024 Spring

Faculty

Bridget A. ConwayShow MyInfo popup for Bridget A. Conway

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Schedule

Wed, 10:30 AM - 1:00 PM (1/15/2024 - 4/26/2024) Location: MAIN GF D21
Wed, 11:00 AM - 1:00 PM (5/1/2024 - 5/1/2024) Location: FINAL

Description

Core Course
Focuses on applying marketing tools and concepts
to organizations. The marketing operation must
decide long-term and short-term marketing
strategies of the organization. Case studies are
used for identification of marketing strategies and
proposals for future strategies.