Marketing Strategies (MBA 544)

Term: 2019-2020 Spring

Faculty

William L. LeamonShow MyInfo popup for William L. Leamon

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* Online Program DirectorShow MyInfo popup for * Online Program Director

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Schedule

Thu, 10:30 AM - 12:58 PM (1/13/2020 - 4/24/2020) Location: MAIN AUST 104
Thu, 11:00 AM - 1:00 PM (4/29/2020 - 4/29/2020) Location: FINAL

Description

Core Course
Focuses on applying marketing tools and concepts
to organizations. The marketing operation must
decide long-term and short-term marketing
strategies of the organization. Case studies are
used for identification of marketing strategies and
proposals for future strategies.