Marketing Strategies (MBA 544)

Term: 2018-2019 Spring

Faculty

Mary K. McManamonShow MyInfo popup for Mary K. McManamon

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Schedule

Wed, 6:15 PM - 8:45 PM (1/14/2019 - 4/26/2019) Location: LCC HUC
Wed, 6:00 PM - 8:00 PM (5/1/2019 - 5/1/2019) Location: FINAL

Description

Core Course
Focuses on applying marketing tools and concepts
to organizations. The marketing operation must
decide long-term and short-term marketing
strategies of the organization. Case studies are
used for identification of marketing strategies and
proposals for future strategies.