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Course Information

Advertising and Design (GD 412)

Term: 2023-2024 Fall

Faculty

Anthony J Ezzo
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Office Hours

  • Fall 2023 

    M/W: 1:30p-2:30p
    T/TH: 10:45am-12:30pm
    F: 11am-1pm

  • Note: by appointment only

 

 

 

 

Schedule

Tue-Thu, 12:30 PM - 1:45 PM (8/21/2023 - 12/1/2023) Location: MAIN LIB MAC
Thu, 11:00 AM - 1:00 PM (12/7/2023 - 12/7/2023) Location: FINAL

Description

This course will explore the fundamentals of advertising and design for print and other media with overview of industry’s past and present. Examination of design process and appropriate types and uses of research. Additional topics reinforce materials usage, technical and hand skill development, and application of presentation techniques to real-world problem-solving applications. Students will l earn to design an entire advertising campaign and present a creative brief based on research findings. Additional Course Fee.